The perfect way to add a sense of tactile luxury to your home, Simrika is a luscious Berber style rug featuring a neutral color palette of natural cream and ivory and classic diamond design created by variations in the pile height for a feathery texture that is simply irresistible to bare feet. From the exclusive Miss Amara Collection, Simrika was designed in-house and crafted using only the highest grade New Zealand wool, which is incredibly soft but strong, meaning less shedding than you may have come to expect from a natural fiber style.
Simrika has been handcrafted in the Berber style using the ancient technique of the Beni Ourain tribe. A labour of love, each rug is handwoven using the traditional pile knot technique, resulting in an impossibly luxurious, plush pile of soft fibers. Completing the design, the rug has been finished with a wool wash and dried in the natural sunlight for a softer, relaxed finish that will instantly look at home in it’s setting.
An iconic design piece embodying refined luxury, this style would look right at home in a minimalist decor and is the perfect way to add a bit of everyday luxury to the bedroom.
This product is lovingly handmade by skilled artisans and as such may encounter variations in pattern and color which may vary from the images shown, this is entirely normal and part of the inherent nature of the production techniques. The size may also vary up to 5% in length and width due to natural variations in materials.
Natural shedding can be expected and this is normal. New wool rugs will shed lightly in the first few months and will be low-shed after this time. The shedding will lessen after the first 3-6 months depending on the level of use.
| Country of Manufacture | India |
| Colour | Beige Cream |
| Material | Cotton Wool |
| Construction | Handwoven |
| Weave | Woven |
| Shape | Rectangle |
| Pile Height | 37mm | 1.46 inches |
These pieces are uniquely handcrafted by skilled artists who create through a labour of love.
The effort and energy that goes into each rug is genuinely magical.
From us to you, enjoy, and take care of this unique creation.
There is no pulling the wool over your eyes here. It’s well known why this material is so popular.
Beautiful texture, high stain resistance and will last you a lifetime, the type of investment that will always pay off.
Perfect for spaces where style and relaxation meet, these rugs thrive in less-busy corners of your home.
You can enjoy this rug knowing you are doing something good for the planet!
These rugs will not harm the environment during production, enjoyment or disposal.
If that wasn’t good enough, there are no synthetic chemicals, meaning they are safe for your home and absolutely family-approved.
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Rated 5 out of 5
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| Design |
Rated 5 out of 5
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This is so soft and cozy. Bought 2 - 1 for the bedroom and the other for a cozy corner.
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Rated 5 out of 5
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Rated 5 out of 5
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I absolutely love my beautiful new rug, it exceeded my expectations, is high quality and excellent value for money. Love the fluffy, cosy plush feeling underfoot and it perfectly suits the modern Moroccan vibe of my living space. Customer service is excellent and delivery was super speedy. Can’t speak highly enough of this company.🥰
| Quality |
Rated 5 out of 5
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| Design |
Rated 5 out of 5
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