Our Story

They only confirm, what we’ve suspected all along, that you too love your rugs, - in fact, you’re searching for them at a rapid rate. But as it turns out many of you abandon ship, putting buying a rug in the 'too hard' basket’

You can read all about this in our "How it works" link

Sure - we love that we can build and grow a company that does things differently, but at the end of the day our customers are at the heart of our business.

So if we can continue to add value, to educate and encourage you to create more living spaces that inspire happiness - well then, we’ve achieved our purpose ;)

We should mention - at the moment we're knee-deep in the process of setting up our own Miss Amara Foundation. It's a tricky and complicated process, but it's one that is very important to us. We are focused on giving back, helping, and making a difference. To read more about our foundation goals, how we support ethical production, our code of ethics, and what our company sustainability targets are, you can read more here.